At a crowded event in Manhattan on Tuesday, Khartoon Weiss, TikTok’s vice president of global business solutions, declared firmly, “TikTok is here — we are here.”
She emphasized her confidence in the platform’s current position and its long-term prospects, stating, “We are absolutely confident in our platform and confident in the future of this platform.”
This was the closest the company’s advertising team came to addressing the app’s uncertain standing in the U.S. market during their annual spring presentation to marketers. Under current federal legislation and an executive order, TikTok faces a possible ban next month unless its Chinese parent company, ByteDance, divests ownership.
The event attracted hundreds of representatives from major brands including L’Oréal and Unilever, alongside numerous advertising agencies, all vying for seating at the venue hosted by comedian Hasan Minhaj. The presentation highlighted TikTok’s significant influence as a cultural force.
Minhaj described TikTok as more than just a video-sharing app, calling it “the cultural moments you talk about at work, the jokes you share in your group chat, the language you use in everyday life.”
The tone of this year’s event marked a shift from last year’s presentation, which took place amid mounting national security concerns tied to TikTok’s Chinese ownership. Previously, the company’s executives vowed to legally challenge the federal law threatening the app’s U.S. presence, asserting they would not back down.
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