Navigating Succession in the Independent Watchmaking Sector

A defining development of contemporary horology has been the emergence of independent watchmakers—highly skilled artisans whose meticulous, hands-on craftsmanship has garnered immense admiration from collectors worldwide, despite premium pricing and lengthy wait times due to limited production.

Notable figures in this movement include Philippe Dufour, Kari Voutilainen, François-Paul Journe, and entrepreneurs like Richard Mille. However, many of these trailblazers are now nearing or have surpassed the traditional retirement age.

This raises the pressing question: what lies ahead for these brands once their founders step down?

Each house faces its unique path forward, much like how the fashion world experienced shifts following the retirements of icons such as Dries Van Noten and Jean Paul Gaultier or the sudden losses of Azzedine Alaïa and Alexander McQueen.

Industry analyst Alexander Thiel highlights that the very independence that defined these brands' identities may complicate their future transitions. He explains, “Small luxury brands often confront a delicate challenge when moving beyond their founder’s leadership. The founder’s vision is deeply embedded in the brand’s DNA, and preserving that vision is crucial as the company evolves.”

Thiel emphasizes there is no universal strategy but underscores the importance of maintaining continuity and carefully avoiding abrupt changes to protect the brand’s heritage.

“Founders and their families might maintain influence through roles on the board or dedicated foundations to guide strategic decisions,” he adds. “They should be actively involved in appointing executives and management teams to ensure that the founder’s legacy and core values remain integral to the brand.”