Similar to fashion cycles, the preferences for summer residences in the Hamptons are evolving. This year, the once-favored white, boxy mansions that have symbolized Hamptons affluence for nearly twenty years are starting to lose their appeal among discerning buyers.
Eva Alt, a real estate specialist with the Hudson Advisory team at Compass, is recognized for her keen insight into these shifting trends.
At 31, Alt has cultivated a distinctive identity as “Prewar Eva” on Instagram, where she shares stories behind prestigious properties, including a Midtown carriage house formerly owned by supermodel Claudia Schiffer and an opulent Fifth Avenue mansion once inhabited by a Sicilian princess—a sale she facilitated for $7.55 million.
Her expertise and stylish curation have attracted nearly 12,000 followers who treat her posts as a blend of real estate listings and design inspiration. Among her audience are notable figures such as actress Chloë Sevigny, celebrity stylist Danielle Goldberg, designer Ana Kraš, and chef Flynn McGarry.
Before her real estate career began in 2021, Alt managed social media for the beauty brand Glossier. She approaches her role not merely as a salesperson but as a tastemaker and trusted advisor. “I don’t just sell properties; I’m genuinely passionate about real estate and offer guidance tailored to my clients’ tastes,” she explained. “It’s more than just sharing attractive images on Instagram.”
Operating out of Manhattan, Alt serves buyers and sellers in both New York City and the Hamptons, a region she has frequented for over twenty years through family ties and professional engagements.
Alt recently shared her observations on the latest trends influencing the Hamptons real estate market this summer.
When asked about the most significant change in buyer preferences, she noted, “Over the past two months, there’s been a noticeable shift away from the uninspired, boxy white ‘Frankenmansions’ that dominated the 2010s. Although some demand remains, buyers are increasingly drawn to homes that honor the Hamptons’ original architectural styles. This trend is evident in notable transactions this year in areas like Sag Harbor, where newer homes emulate the charm of older properties. These buyers, often spending upwards of $20 million, seek uniqueness—homes rarely replicated—and frequently purchase them fully furnished.”
Regarding design preferences, Alt observed, “Sophisticated buyers now desire exquisite design details such as Venetian plaster, antique furnishings, and styles reminiscent of Steven Gambrel. There’s a compelling blend of materials like reclaimed wood paired with marble, creating layered and inviting interiors. Given rising inflation and tariffs, turnkey homes are in high demand, as building new properties involves lengthy permitting and construction processes.”
She also pointed out a renewed preference for compartmentalized living spaces. While expansive kitchens and living rooms remain popular, buyers want clearly defined rooms rather than vast open layouts where everyone shares one large space.
Asked why the stark-white modern beach house is falling out of favor, Alt attributed the change partly to cultural influences from personalities like Nancy Meyers, Martha Stewart, and Ina Garten, whose styles evoke a nostalgic, classic Hamptons aesthetic predating commercialized developments. “These figures have become particularly influential among younger buyers,” she added.
She also highlighted the emergence of upscale design shops specializing in antiques and vintage decor, such as Merit, Galerie Provenance, and E-E Home Across The Street, which have opened in the past two years and are shaping local tastes.
Regarding specific Hamptons locales, Alt expressed interest in the Amagansett Dunes, where oceanfront properties remain relatively affordable around $3 million. “It offers a laid-back ‘70s surf vibe, distinct from the more formal Southampton scene,” she explained.
Sag Harbor is experiencing record-breaking sales, appealing due to its non-oceanfront location that provides a quieter atmosphere and a vibrant year-round community.
When discussing exterior features, Alt emphasized the importance of landscaping. “Good landscaping can conceal architectural flaws, but poor landscaping is impossible to hide. Although it requires patience, it significantly enhances a property’s value. Even homes on busy streets can feel private, which sets Hamptons houses apart from urban residences—thanks to the ample space available.”
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