Tane México 1942: Crafting Jewelry Rooted in Mexican Heritage

For more than 80 years, Tane México 1942 has embodied Mexican identity through its silver jewelry, drawing inspiration from a wide array of cultural elements such as corn kernels, traditional Oaxacan embroidery, and even the distinctive braids of artist Frida Kahlo.

“Mexico is a land rich with countless stories waiting to be shared,” said Michelle Pell, the company’s chief executive, during an interview at Tane’s flagship boutique in the upscale Polanco neighborhood.

While Tane aspires to grow its presence internationally, Pell emphasized that the brand’s essence will always remain deeply intertwined with Mexican heritage and inspiration.

The brand’s connection to Mexico is often unmistakable. Its continually expanding charm collection, México Mi Amor, which now includes 188 pieces, features miniature renditions of iconic Mexican symbols—from the Virgin of Guadalupe and Day of the Dead sugar skulls to the humble avocado.

In other collections, the cultural references are more nuanced. The Xocolate line, for instance, offers stackable rings in various designs and finishes that evoke the shape of a molinillo, the traditional wooden whisk used to froth Mexican hot chocolate.