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Converse’s Strategic Bet on Shai Gilgeous-Alexander Pays Off Amid NBA Finals Spotlight

Designing and marketing a signature sneaker involves a multimillion-dollar investment, raising the critical question: how do footwear companies decide which athletes deserve such backing?

By Ben Carter • June 08, 2025 3 MIN READ

Shai Gilgeous-Alexander led the Oklahoma City Thunder to the NBA Finals, which began Thursday. His first signature sneaker, the Shai 001, will launch this fall.

Shai Gilgeous-Alexander, leading the Oklahoma City Thunder to the NBA Finals, will see the release of his first signature sneaker, the Shai 001, this fall.

Converse Scores Big with Shai Gilgeous-Alexander’s Breakout NBA Season

3 MIN READ

Alex Caruso rises for a layup during Game 2 of the Western Conference finals, highlighting the passionate fanbase of the Oklahoma City Thunder.

NBA’s Era of Dominant Dynasties Ends: What Does This Mean for the League’s Future?

3 MIN READ

New York Liberty Stars Make a Fashion Statement at the Met Gala

3 MIN READ

Stan Love (left) in 2006 alongside Brian Wilson of the Beach Boys, attending a high school basketball game featuring Mr. Love’s son, a future Miami Heat standout. Earlier, Stan served as Wilson’s caretaker and bodyguard.

Stan Love, Former NBA Player and Brian Wilson’s Caretaker, Passes Away at 76

Stan Love, an ex-NBA athlete and father of All-Star Kevin Love, was also known for his close ties to the Beach Boys as Mike Love’s brother and longtime caretaker of band leader Brian Wilson.

3 MIN

Trending in #Basketball

Converse’s Strategic Bet on Shai Gilgeous-Alexander Pays Off Amid NBA Finals Spotlight

3 MIN READ
Converse Scores Big with Shai Gilgeous-Alexander’s Breakout NBA Season

3 MIN READ
NBA’s Era of Dominant Dynasties Ends: What Does This Mean for the League’s Future?

3 MIN READ
New York Liberty Stars Make a Fashion Statement at the Met Gala

3 MIN READ
Stan Love, Former NBA Player and Brian Wilson’s Caretaker, Passes Away at 76

3 MIN READ

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#Basketball

Converse’s Strategic Bet on Shai Gilgeous-Alexander Pays Off Amid NBA Finals Spotlight

Converse Scores Big with Shai Gilgeous-Alexander’s Breakout NBA Season

NBA’s Era of Dominant Dynasties Ends: What Does This Mean for the League’s Future?

New York Liberty Stars Make a Fashion Statement at the Met Gala

Stan Love, Former NBA Player and Brian Wilson’s Caretaker, Passes Away at 76

Trending in #Basketball

Converse’s Strategic Bet on Shai Gilgeous-Alexander Pays Off Amid NBA Finals Spotlight

Converse Scores Big with Shai Gilgeous-Alexander’s Breakout NBA Season

NBA’s Era of Dominant Dynasties Ends: What Does This Mean for the League’s Future?

New York Liberty Stars Make a Fashion Statement at the Met Gala

Stan Love, Former NBA Player and Brian Wilson’s Caretaker, Passes Away at 76